New York, NY – The City College of New York Department of Athletics is proud to announce a new partnership with Influxer, an officially licensed vendor specializing in co-branded apparel customized with student-athlete names and numbers. Through this collaboration, CCNY student-athletes will now have access to a personalized Name, Image, and Likeness (NIL) merchandise marketplace designed to enhance their brand visibility and entrepreneurial opportunities.

Beaver fans will now be able to support CCNY Athletics in a new way, purchasing officially licensed, personalized gear that highlights their favorite student-athletes. Each CCNY student-athlete will have the opportunity to create their own digital storefront, showcasing customized apparel available for purchase.

In addition to product creation, Influxer will provide CCNY student-athletes with education and training in marketing, entrepreneurship, and personal branding, helping them maximize their NIL potential both during and beyond their collegiate careers. 

"Influxer is thrilled to partner with the Beavers and help create an NIL opportunity that truly benefits everyone involved. Duane Bailey and the administration have been intentional every step of the way, not just focusing on the final product but also valuing the real experience this gives their student-athletes. It's clear they care about development on and off the field, and we're excited to support that vision."

Influxer, which currently partners with over 300 colleges and universities nationwide, will oversee the CCNY online marketplace, fulfillment, customer service, and creative collaboration with student-athletes and CCNY Athletics.

Fans will be able to purchase co-branded CCNY NIL apparel through the online store once launched, with updates to be shared across CCNY Athletics digital channels.