New York, NY — The City College of New York Department of Athletics is pleased to announce the expansion of its Name, Image & Likelihood (NIL) programming through a newly formed partnership with Athlete's Thread. This collaboration enhances CCNY's NIL infrastructure and provides student-athletes with broader merchandise licensing and brand-building opportunities designed to increase visibility, support financial growth, and strengthen athlete-to-fan engagement.

Through this initiative, CCNY student-athletes will now have access to customizable NIL merchandise options—allowing fans, alumni, and supporters to purchase personalized gear featuring athlete names, numbers, and achievements. Offerings will include replica jerseys, sport-specific apparel, special edition pieces tied to major accomplishments, and more.

Athlete's Thread continues to serve as a national leader in NIL merchandising, offering tailored solutions that help student-athletes develop personal branding while generating revenue for their participation and performance.

"Partnering with CCNY aligns perfectly with our mission to support student-athletes as they expand their personal brand through custom merchandise," said Luke McGurrin, Co-Founder of Athlete's Thread. "CCNY has a powerful history and community, and we look forward to building merchandise that reflects that story—while giving Beaver Nation more ways to stand behind its athletes."

This move continues the growth of CCNY's NIL strategy while showcasing its commitment to providing innovative tools, resources, and earning pathways for student-athletes across the department.

Athlete's Thread
Athlete's Thread is the leading NIL merchandise platform, partnering with over 46,000 student-athletes across 380+ colleges to create premium, limited-edition merchandise collections. With plans to surpass 75,000 athletes onboarded, it is the largest provider of licensed NIL apparel in the country.

Athlete's Thread powers every drop—from design and production to fulfillment and marketing—bringing fans closer to the athletes they love while delivering new revenue streams to athletes, schools, and retailers. Athlete's Thread makes NIL scalable, compliant, and culture-drive.